Rodale's Everyday Health Hints Direct Mail
Featured in the World's Greatest Direct Mail Sales Letters!
Trigger Miracles FREE-for 21 Days!
"QUICK!" Shirley shouted. "Grab the Coffeepot!"
Dear Reader,
I looked at her like she was crazy.
Our friend Bob was having a severe asthma attack right in front of our eyes...
...and Shirley wants a cup of coffee!
Pushing me aside, she grabbed the coffee and forced Bob to drink. "This should do the trick," she said...
Client: The New York Review of Books
Assignment: Audience Development. Grow Circulation. Beat the control.
Copywriter: JC Manheimer
PROBLEM: How do you sell an erudite publication to intellectuals with junk mail?
SOLUTION: Appeal to their intellect. Flatter their intelligence. Take for granted their desire to be among the intellectual cognoscenti. Use big words.
POSITIONING: The English language’s preeminent journal of belletristic discourse.
RESULT: Five-year control. Featured in WHO’S MAILING WHAT!