Christmas with Southern Living Direct Mail
Christmas...
welcome to Southern Living
If you've sworn to finally get an early jump on Christmas... welcome to...
Christmas with Southern Living 1987
You have a personal volume reserved in your name.
May we send it to you absolutely FREE for 30 days?
If your answer is "YES", we'll include a Free 91-page Christmas Cookies Cookbook.
Inside you'll discover 254 of the South's "best-of-the-best" cookie recipes. And it's yours to keep FREE no matter what.
Dear Southern Friend,
"Now, Dianne, don't be an old stick-in-the-mud," my friend said.
"Nobody," she added, "starts thinking about Christmas this early. You should drive yourself crazy and rush around at the last minute like the rest of us."
I laughed and slid a tray of just-baked goodies under her nose.
Little did my friend realize, she was about to become my accomplice, sampling my secret new recipe for Alabama Chocolate Praline Jumbo Christmas Mud Squares -- in August!
In fact, if there's just one dessert your family and friends will remember forever, this is it!
In a minute I'll share this amazing recipe with you.
But first, I'd like to tell you where I found it...
Client: OxMoor House
Assignment: CHRISTMAS WITH SOUTHERN LIVING
Copywriter: JC Manheimer
PROBLEM: Launch a new annual Holiday cooking and crafts book for OxMoor House.
SOLUTION: Lead with a story about a well organized Holiday enthusiast who is legendary for preparing for Christmas early.
POSITIONING: If you’ve sworn to finally get an early jump on Christmas this year …
RESULT: 8 year control