The New Story Direct Mail Launch
you have the premiere charter issue reserved in your name.
The magazine that first published J.D. Salinger, Tennessee Williams, William Saroyan, Kay Boyle, Elizabeth Janeway, Nelson Algren, Erskine Caldwell, Truman Capote, Norman Mailer...
... has just made a resounding return!
Introducing... the new. . .STORY
You have the Premier Issue reserved in your name.
Dear Friend,
You may know the story.
Fifty-eight years ago in Vienna, the first issues of a magazine were cranked out on an old mimeograph machine.
However, buried within those ink-smudged pages were gems of fiction no other publication at the time could touch.
The magazine was called STORY.
Now, in the most talked about revival in the history of publishing, STORY magazine will return to bring you today's most compelling voices in literature.
May we send it to you?
Client: F&W Publishing
Assignment: Re-launch STORY.
Direct Mail Copywriter: Josh C. Manheimer
PROBLEM: How do you relaunch a dead literary magazine?
SOLUTION: Create a small intimate invitational format which invited prospects to accept the historic Free Charter Issue.
POSITIONING: Be a part of literary history … once again.
RESULT: "Your launch package pulled an incredible 14%! That's unheard of." --Colleen Cannon, F&W Publishing