Vermont Direct Mail Launch
DID YOU KNOW ONE OF VERMONT’S BEST RESTAURANTS IS IN THE BACK OF AN OLD SCHOOL BUS?
VERMONT
You have a FREE issue reserved in your name.
May we send it to you?
* Did you know one of Vermont's best restaurants is in the back of an old school bus? Do you know where the bus is parked?
* Do you know what's really happening in the Vermont economy and the State House? What kind of health care, education, and environment we can expect in the Green Mountain State?
* Did you know our state has 50 museums, 45 concert series, 12 theaters, 35 art galleries, and one wild game reserve? Do you know where to find them?
* Do you know how to garden beautifully in our tough climate? What ideas the state's best architects have for affordable, practical homes? Which resort lets beginners ski for free?
Dear Fellow Vermonter,
When you're staring at your thermometer in February, wondering if the Ice Age has finally returned for good...
When you're measuring your tire ruts in mud season, wondering whether whole deer will disappear down them forever...
When you're swatting black flies in August, wondering whether they will leave any blood for the Red Cross this year...
...smile.
For two reasons.
Client: Vermont
Assignment: _________
Copywriter: ____
PROBLEM: ___
SOLUTION: ______
POSITIONING: ______
RESULT: ______